The Honda Philosophy

The Honda Philosophy has three core concepts: Fundamental Beliefs (which include “Respect for the Individual” and “The Three Joys”); the Company Principle; and Management Policies. This philosophy is shared by all associates, and forms the basis for all company activities. It also sets the standard when it comes to codes of conduct and decision-making processes throughout the Honda group. This brand philosophy is the guiding principle behind how the company serves and engages customers and the community, and sets the foundation for a sustainable business.

Company Principle

We are committed to supply reasonably-priced products of premium quality for our global customers.

Fundamental Beliefs

Respect for the Individual


Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the outcome of those actions.


Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual’s race, gender, age, religion, national origin, educational background, social or economic status has no bearing on their opportunities.


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping each other, accepting help where we need them, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.

The Three Joys

The Joy of Buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.

The Joy of Selling

The joy of selling occurs when those engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers, and distributors experience pride and joy in keeping customers happy and in representing Honda to the customer.

The Joy of Creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering, and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.


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Please fill out the form below. A Honda Motorcycle Specialist is just a few clicks away.